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Beauty Launches

Cleo+Coco Launches at Whole Foods

To celebrate the brand debuts a brand refresh and revamped website.

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By: Rachel Klemovitch

Assistant Editor

Cleo+Coco, a clean beauty personal care brand, announced its nationwide launch at Whole Foods Market. 

This debut coincides with Cleo+Coco’s brand evolution, featuring newly redesigned premium packaging and a completely revamped website that enhances the shopping experience. 

The brand comes in sustainable packaging that uses post-consumer recycled material. The packaging is also fully recyclable.

Suzannah Raff, Founder and CEO of Cleo+Coco, said, 

“We refused to accept the false choice between effectiveness and clean ingredients. Our proprietary blend of five natural odor fighters was developed for every body – no exceptions, no compromises. And we’ll never use synthetic fragrances that have the potential to harm your hormonal balance.”

Cleo+Coco’s collection of deodorants and body care products will begin rolling out on Whole Foods Market shelves at select stores across the country this month.

All products feature Cleo+Coco’s “Super Formula,” which includes five natural odor-fighting ingredients: activated charcoal, magnesium, probiotics, mandelic acid, and baking soda. 

Unlike conventional personal care products that rely on synthetic fragrances, Cleo+Coco uses essential oil blends, which they believe will enhance mood and well-being. 

From energizing citrus to calming lavender, each scent is believed to deliver therapeutic benefits alongside remarkable odor protection.

Whole Foods Market will carry nine SKUs at select stores nationwide, including: 

  • Extra Strength Natural Deodorant Balms infused with essential oils.
  • Revolutionary Plant-Based Hair + Body Powders that deliver full-body freshness.
  • Magnesium Sprays for rest and relaxation.

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